Located in Toegye-ro, Jung-gu, the center of Seoul, the Korean Theater has become more than just a movie theater, and it has recently attracted attention as a stage for the Nike Lab Seoul 2024 event. Running from Sept. 5-8, the event is full of special events where you can experience Nike's latest innovations and creativity.
Overview of the event
Nike Lab Seoul 2024 is not just a product exhibition, but a multicultural event where you can vividly feel Nike's philosophy and vision. During the event, various exhibitions and workshops will be held at the Korean Theater, and you can also see special collaboration products that will be unveiled for the first time in the world.
Key Events
Collaboration Product Reveals: Limited edition products such as Nike SB x Verdy Dunk Low, Nike Air Max SNDR, and AF1 Peaceminusone Para-Noise will be unveiled for the first time.
On-Site Event: Nike's Iconic products will be released exclusively on-site. Specifically, select products will also be available for purchase through the SNKRS app from September 5-7.
Workshop and Exhibition: Works featuring Nike's design and Seoul's cultural interpretation through collaboration with local artists are displayed.
Introduction to the Korean Theater
The Daehan Theater is a representative movie theater located in Jung-gu, Seoul, and has been loved by many people since its opening in 1965. As of 2024, it still has the latest theaters and amenities, making it a venue for various cultural events. The Daehan Theater is very convenient for transportation as it is easily accessible on foot from Chungmuro Station on Seoul Subway Lines 3 and 4
Nike Lab Events and Things to Enjoy in Chungmuro
After attending the event, enjoy a leisurely time at hidden restaurants and bars around Chungmuro. You can especially enjoy a variety of drinks at famous bars such as 'Mallihyang.' Experiencing Seoul's night culture with the event will also be a special memory.
Experience Nike's new innovation firsthand and feel Seoul's various cultural charms through Nike Lab Seoul 2024 at the Korean Theater.
https://www.nike.com/kr/launch?s=upcoming
Nike SNKRS 런치 캘린더 KR
에어 포스 1 '07 x PEACEMINUSONE '파라 노이즈 3.0' Black and Multi-Color
www.nike.com
